After more than three years of leading the digital strategy for P&G Balkans from within MediaCom Romania, I decided to pursue a new career challenge and accepted the position of Head of Marketing for Avandor, a digital consumer profiling platform that aims to help marketers improve their ROI by:
- Understanding consumers & their interests through real time, actionable insights (at brand website & campaign level)
- Following the consumers in real time through their buying life cycle and engaging them in a relevant way
Avandor can be used as a data management platform (consumer profiling, insights & analytics, precision targeting, advanced campaign reporting, data mining) by advertisers, e-retailers, publishers, as well as researchers.
If you’re interested in finding out more about Avandor, please drop me a line.