- Your BS is obvious.
- Timing trumps all.
- Reputation matters.
- Features are not as important as an angle.
- Speed and contactability can make a difference.
- Peer pitching works.
- Our own client’s time isn’t always yours.
- Sometimes we have to dump you for a better offer too.
- Cancellations are worse for us than for you.
- The angle you’re looking for isn’t obvious.
- Your promises become our promises.
- Remember all the great stuff we do for you.
What Reporters Should Know About The Dark Side – 451 Marketing